If You Build It

Long Shot’s Involvement:

Full Theatrical Campaign

Release Date:

January 10, 2014

Synopsis:

From the director of WORDPLAY and I.O.U.S.A. comes a captivating look at a radically innovative approach to education. IF YOU BUILD IT follows designer-activists Emily Pilloton and Matthew Miller to rural Bertie County, the poorest in North Carolina, where they work with local high school students to help transform both their community and their lives. Living on credit and grant money and fighting a change-resistant school board, Pilloton and Miller lead their students through a year-long, full-scale design and build project that does much more than just teach basic construction skills: it shows ten teenagers the power of design-thinking to re-invent not just their town but their own sense of what’s possible.

Directed by Patrick Creadon and produced by Christine O’Malley and Neal Baer, IF YOU BUILD IT offers a compelling and hopeful vision for a new kind of classroom in which students learn the tools to design their own futures.

“Nuanced… inspiring…a design story at its core, but stand back a bit and you find something grander: a document of America at its most vulnerable.”

— Architectural Record